About Us

Here at Primetime Livestock Video, we bring over 30 years of experience in the cattle marketing business from the crew here at Joplin Regional Stockyards, with a strong emphasis on customer service and relationships. We currently market through our facility in Joplin Mo, over 400,000 cattle annually and offer many industry leading programs and services, such as our Value Add sales, our commingling service, and our monthly newspaper. We have now made it easier for you to market your cattle through our new online bidding and marketing service, Prime Time Livestock Video. We would enjoy the opportunity to work hand in hand with the seller and the buyer to get the most out of their experience.

Knowledgeable and Professional Field Agents

Prime Time Livestock has over 30 years of experience in the cattle marketing business from the crew here at Joplin Regional Stockyards, with a strong emphasis on customer service and relationships.

Promote Your Genetics on a Local, State or National Level

The Joplin Stockyards markets over 400,000 cattle annually through the facility and offers many industry leading programs and services.

Low Commission Rates

We enjoy the opportunity to work hand in hand with the each customer to get the most out of their experience.

• 400,000+ Cattle Sold
• 83,000 Head Sold on Video
• 30 Years in Business

How Prime Time Works

If you would like to utilize our services in marketing your cattle with professional and knowledgeable folks, please contact one of our field agents or the home office for assistance. Once contacted, our field agent will set up an appointment to visit with you and ask you important questions regarding your operation and find out the best marketing strategies for you, the SELLER. Furthermore, once everyone is in agreement, the agent will then video your cattle and provide the appropriate contract, which includes head count, weight, delivery date and any specifics regarding vaccination protocol. We will then place these cattle in the sale that best suits your needs. We will broadcast the sale nationwide through our bidding platform.